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40% of Marketers Feel They Pay Too Much for Email Marketing

Krakow, Poland, June 20, 2023 — With 38% of marketers feeling they pay too much for email marketing, SALESmanago, the Customer Engagement Platform, has today announced the launch of its free ChatGPT-powered email marketing.

The company surveyed 250 senior marketers across the UK, Poland, Germany and Spain to determine attitudes towards email marketing. The survey revealed that 60% feel email marketing solutions are important to their eCommerce marketing strategy. However, only 39% have seen a positive return on investment in an email marketing solution for their business.

“Email marketing and marketing automation are the preferred software for omnichannel marketing campaigns, but too many marketers are paying too much for tools that should be free,” said Greg Blazewicz, CEO at SALESmanago. “We live in an age where marketers need to truly understand their customers to make an impact. And, to do this, they need powerful tools like Customer Data Platforms (CDPs). Smaller but fundamental tools such as email marketing should be a marketer’s right, as these tools empower marketing teams with more budget allocation and time to spearhead successful campaigns and company growth.”

As part of SALESmanago’s offering, users will benefit from a 10,000 subscriber limit and 10,000 monthly email distributions. Marketers will also receive access to email marketing ChatGPT capabilities, email conversion tools, and SALESmanago’s mobile-first designer.

“With SALESmanago’s Customer Engagement Platform, you get Email Marketing with OpenAI technology for free,” Blazewicz said. “Customer Engagement Platforms and Customer Data Platforms that are connected to omnichannel execution are key to unlocking customer intimacy, growth intelligence and precision execution. We stand with marketers, and will continue to push for their right to better tools, for free.”

The post 40% of Marketers Feel They Pay Too Much for Email Marketing appeared first on Multichannel Merchant.

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