Retailers Viewing Returns Through the Lens of Strategy

A year into the pandemic-influenced explosion in ecommerce, and after the recent peak holiday season, one thing is abundantly clear: Retailers can no longer afford to view returns as a cost of doing business, but instead need to see it as a key business strategy driving customer loyalty. Underneath that understanding, successful retailers are enhancing their returns policies and solutions to make returns a differentiator, with their experience during the 2020 holidays only reinforcing the critical nature of this relatively new imperative. You will learn: About 2020 peak holiday season returns by the numbers, and how it went How retailers are upping their ecommerce returns game About the major impact of returns on the customer experience and loyalty How dropoff locations, QR codes and no-box, no-label returns are gaining in popularity Sponsored by:

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