After 16 years at Google, Kaushik will drive strategy, product and M&A for the marketing agency on a global scale, further cementing its position as an innovator and industry leader
New York, Feb. 6, 2023 — Croud, the global, full-service digital marketing agency, today announced that it has added renowned marketing evangelist Avinash Kaushik to its ranks as global Chief Strategy Officer.
Over the course of a 16-year career at Google, Kaushik built a strategic consulting practice for Google’s largest customers. He was also part of the team that launched Google Analytics. Most recently, he led Global Strategic Analytics for one of the largest global multi-channel advertisers, covering brand, performance, and influencer marketing across digital and offline channels.
“To put it simply, Avinash is a visionary in the marketing space,” said Luke Smith, Croud’s founder and CEO. “Many are going into 2023 with uncertainty, but we go in with absolute conviction and ambition for what we can achieve for our clients. Avinash has already shown how he’ll bolster that, helping advance Croud’s capabilities of course, but most importantly, helping our clients achieve their goals over the next few years.”
Tasked with supporting Croud’s clients as they make future-forward decisions, Kaushik’s role will span strategy, product, and data, as well as mergers and acquisitions, and will allow him to influence the company on a global scale.
“My goal is simple: Help one of the world’s best performance marketing agencies become a leading full-service marketing partner, powered by next-generation data and analytics capabilities,” Kaushik said. “Since its founding in 2011, Croud has been focused on delivering transformative results for its clients through disruptive innovation as applied to process, tools and business models. The opportunity to work hand-in-hand with Luke and our global teams to deliver a step change in Croud’s impact, while leading the charge for the entire industry, is thrilling to say the least.”
As the author of two best-selling books, “Web Analytics 2.0” and “Web Analytics: An Hour A Day,” as well as a weekly newsletter with 55,000 subscribers, Kaushik has sought to simplify the complexity which often defines the industry, ensuring that marketing initiatives can deliver at scale. His reputation as someone who consistently pushes the boundaries of what’s possible, across creative, experimentation, engagement, and automation, has furthered his role as a marketing evangelist on a mission to make data more accessible.
Kaushik has given in excess of $1M over the years to charities supporting civil rights, refugees and early childhood education in the U.S. and abroad, donating the full revenue from his premium newsletter subscriptions and books.
His hire comes on the back of a strong period of stateside and global growth for the agency, following a trio of acquisitions including data and analytics company impakt Advisors, luxury performance agency VERB Brands and social media agency Born Social, as well as several significant new hires across markets and departments. Croud works with top global brands including Amazon, General Electric Appliances, Pearson, Regus and The North Face.
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About Croud
Croud is a global, full-service, digital marketing agency that works with some of the world’s leading brands. Through the seamless connection of data, technology and creativity, Croud develops strategies for sustainable growth that drive immediate business impact.
Croud builds deep partnerships with clients thanks to its unique model, using its ‘Croud Control’ platform to harness a global network of 2,500+ digital experts, delivering holding company scale with the precision of a specialist. Founded in 2011, Croud is proud to partner with clients such as Audible, Compare the Market, Skechers, Timberland and UGG — leading media strategy, performance marketing and digital experiences.
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