Cluster and Mirakl join forces to provide out-of-box marketplace catalog and assortment data for retail customers
Palo Alto, CA, Nov. 22, 2022 – Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, and Cluster, the most reliable cross-channel ecommerce data provider for marketplaces and online brands with a catalog of over 1 billion products, today announced a strategic partnership to accelerate the growth of leading online marketplaces.
Through the partnership, Mirakl customers are enabled to seamlessly maintain and scale their product catalog, and validate unstructured or incomplete item listings within their online marketplaces resulting in an extended and more complete product offering and elevated customer experience.
Cluster’s tools and features will now be available to Mirakl-powered Marketplaces through Mirakl Connect, the industry’s largest ecosystem of high quality, curated sellers and partners—each carefully selected to help a marketplace operator launch and scale quickly.
“Using machine learning and artificial intelligence to successfully set up or scale their marketplaces is top priority for retailers,” said Ori Greenberg, CEO of Cluster. “Cluster is providing them with access to data from millions of sellers – all at the click of a button so that they can achieve this seamless curation at scale.”
“Our partnership with Cluster will enable Mirakl-powered Marketplaces to further scale their curated product assortment by leveraging a 1 billion-rich database of products,” said Jean-Gabriel de Mourgues, EVP of Connect and Growth Solutions for Mirakl. “For our customers, this means they are best equipped to provide the exceptional customer experience in line with growing consumer and buyer demand.”
Mirakl-powered Marketplaces will also be able to:
- Take advantage of the full Cluster catalog containing over 1 billion products, over 23 million brands, and more than 80,000 digital point-of-sale (POS) data providers.
- Enhance their product data catalogs by detecting incomplete listings to validate and enhance for a superior shopper experience.
- Capitalize on the opportunity to create new listings for all products that are not associated with an offer.
- Ensure holistic overview ownership of their product catalog without relying on seller or merchants inputs that can sometimes be incomplete or inaccurate.
“Cluster is always looking for ways to create deeper partnerships that will help drive the eCommerce industry forward,” Greenberg said. “We know the challenges marketplaces face when creating and maintaining a robust product catalog, and the implications of merchants inputting incomplete or inaccurate information that causes a domino effect of roadblocks. By partnering with Mirakl, we will support Mirakl customers to become even more successful and effective, just like we do with our Fortune 50 marketplace customers.”
About Mirakl
Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and ecosystem that together unlock the power of the platform business model.
As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.
About Cluster
Online shopping channels are accelerating and spilling across borders to create a limitless retail environment for consumers. What’s more, enterprises today rely on multiple internal and external data sources to run their businesses. That is why Cluster brings together and enhances the most granular, accurate, cross-channel ecommerce data, so marketplaces and online brands can operate from one single source of truth, and create the best buying experience for their shoppers.
As a global team of API-as-a-product innovators, we help online enterprises thrive by providing the right data to enable smarter, more informed business decisions. By building the industry’s most comprehensive product catalog, coupled with our proprietary AI and ML technology, our customers have full visibility across globally tracked channels including Amazon, Walmart.com and eBay, from over 1 billion products analyzed, over 23 million brands analyzed, and over 80,000 digital POS data providers. At Cluster, we’re bringing together reliable ecommerce data so enterprises can know more to grow more. For more information, visit www.datacluster.com.
Media Contacts:
Hugo Weber, External Communications & Public Affairs Director, Mirakl: hugo.weber@mirakl.com
Diana Bugai, Marketing Director, Cluster: dianab@datacluster.com
The post Mirakl and Cluster Partner To Enable Online Marketplaces to Seamlessly Scale Product Data appeared first on Multichannel Merchant.
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