From fundraising scams to crypto cons, content abuse is gaining momentum among fraudsters. Across Sift’s global network, we’ve seen significant increases in blocked content fraud over the past year that may signal rising fraud across the board. In order to safeguard community integrity and drive growth, businesses must proactively address fraud—all while reducing friction for legitimate users.
Download Sift's Q2 2022 Digital Trust & Safety Index report to explore:
- What type of content fraud is most prevalent online
- Where consumers encounter the most misleading content
- How exposure to fraudulent content can cause brand abandonment
- How content abuse can cause destructive collateral damage across many industries
The post Sift’s Q2 2022 Digital Trust & Safety Index: Quantifying the Collateral Damage of Content Fraud appeared first on Multichannel Merchant.
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