With worldwide cross-border ecommerce sales expected to reach as high as $2 trillion by 2030, according to McKinsey, the opportunity is pretty hard to ignore for brands. But they need to approach expansion into foreign markets with eyes wide open, as a number of logistical hurdles have to be overcome. The good news: advances in technology and the scope of capabilities in provider networks have made it easier than even for even SMB sellers to get into the game. This report from Multichannel Merchant taps cross-border experts and veterans to explore both the risks and rewards of cross-border ecommerce in 2022 and beyond.
You will learn:
- About the natural first-entry markets for U.S. sellers
- How fast-fashion retailer H&M’s global footprint dictates its cross-border activity
- How a key partnership enables iHerb’s business in 185 countries
- About the three stages of a cross-border business model
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