Partnership includes access to the industry’s most comprehensive and up-to-date POI data points, a must-have for supply chain and logistics management
New York, May 3, 2022 – Spectus, a purpose-built solution for the responsible analysis of location data, today announced a partnership with SafeGraph to make the company’s point of interest (POI) data available for use in Spectus’ data clean room.
With over twelve million POIs listed in its database, SafeGraph provides instant ground-level insight into global places. Places data from the top 8,500+ brands are provided in the database, including attributes such as business category, open hours, visit count and popular visit times.
“Our sole focus is curating the most accurate and precise POI data for businesses, nonprofits and academics alike to use in their analytics,” said Ross Epstein, VP of New Projects at SafeGraph. “Integrating with Spectus will allow for an even broader range of use cases for our data, particularly in the industrial sector, which has grown significantly over the last several years, especially as the pandemic impacted supply chain management. SafeGraph’s coverage of industrial places amounts to over 200K data points that are now available for use in the Spectus platform.”
Spectus launched in February to accelerate innovation, minimize upfront investment, and preempt complex privacy changes in the geospatial and mobility space. Patent-pending, third-party validated privacy methodologies are applied to anonymize sensitive data thus allowing analysts to access data to build analytics and apps — but only export aggregated and anonymous insights.
“Partnering with SafeGraph continues Spectus’ strong momentum towards our ultimate goal of democratizing geospatial analytics while making human mobility more privacy-protected,” said Antonio Tomarchio, Founder and CEO of Spectus. “As adoption of geospatial analytics increases and privacy standards grow stronger, Spectus is the place where companies can feel confident they are getting access to the best quality data, like SafeGraph’s POIs, without risk.”
For more information, visit https://www.safegraph.com/partners/spectus
About Spectus
Spectus is a high-quality geospatial data platform-as-a-service that provides users with a privacy-centric but holistic, view of offline behavior to make informed decisions. As a synergetic data clean room with industry-leading differential privacy safeguards, Spectus unlocks petabytes of new data supply and makes geospatial analytics streamlined and affordable. To learn more about Spectus, visit spectus.ai
About SafeGraph
SafeGraph is a geospatial data company that curates high-precision data on millions of places around the globe. Our datasets provided detailed, accurate, and up-to-date information on points of interest and how people interact with those locations. Our mission is to build the highest-quality places data and make it available to all. That’s why leaders from large organizations like Sysco, Domino’s, Citizens Bank, and the Centers for Disease Control, as well as nonprofits and universities, rely on SafeGraph data to feed their data science models, research, and decision-making. To learn more and instantly download data, visit safegraph.com
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