Delivering Personalized Experiences to Better Connect with the Customer

LIVE WEBINAR

Date: November 10, 2022
Time: 11:00 am PT/ 2:00 pm ET

There are an estimated 24 million ecommerce sites around the world. With so much competition, what can you do to break through the noise? One proven strategy employed by LAWLESS Beauty to great success: delivering personalized experiences to better connect with its customers. As a result, LAWLESS has become one of the fastest-growing makeup brands in the world. The company’s sales more than doubled YOY since 2020, despite brick-and-mortar making up 70% of its pre-pandemic revenue. In this Multichannel Merchant webinar, Rachel Shelowitz, President of LAWLESS Beauty, and Amber Fullerton, Chief Customer Officer of One World Direct, will detail how LAWLESS is creating a consumer experience that’s second to none.

You will learn:

• How to utilize AI technology to create authentic content
• How LAWLESS used its brand story to connect with its audience in a more personal way
• How it leveraged partnerships that drive LAWLESS’s mission and values
• About switching 3PLs to deliver a more tailored experience

Speakers:

Rachel Shelowitz
President, LAWLESS Beauty

An experienced leader, Rachel’s background includes building breakout brands in both smaller entrepreneurial environments and larger global companies. Prior to LAWLESS, Rachel was most recently the General Manager of LORAC, where she worked to rebuild the brand from the ground up, strengthening product development, brand awareness and retail marketing. Earlier in her career, she worked with luxury makeup brands such as Lancôme, Yves Saint Laurent Beauté, Shu Uemura and Pat McGrath Labs.

Amber Fullerton
Chief Customer Officer, One World Direct

Executive Manager of Chaos and Destruction…at home as a mother of four boys. As Chief Customer Officer for 15 years at One World Direct, Amber expertly and passionately leads growing ecommerce companies to find solutions that help them keep their brand promise to customers while reducing cost to serve.

Mike O’Brien
Senior Content Manager, Multichannel Merchant

A career journalist, Mike O’Brien’s roles have run the gamut from daily newspaper reporter, marketing communications professional, public relations account executive and currently, senior content manager overseeing the Multichannel Merchant website, client projects and conference programming. His passion is informing MCM’s audience of what they need to know in the dynamic world of retail/ecommerce, providing critical context and getting the story right. On the side he plays drums and sings in his church worship band, enjoys travel with his wife Barb, hiking, biking, reading a good classic and hanging with fur daughters Holly and Stella.

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