Ostroff brings decades of experience building innovative and value-creating partnerships
NEW YORK, May 24, 2022 — Crisp, the open retail data platform, has brought on Len Ostroff as senior vice president of partnerships. This hire comes at a time of rapid growth for Crisp as it continues to expand its open data-sharing solutions for a variety of partners within the marketing, retail and cloud markets.
Crisp recently announced its partnership with Omnicom Media Group to power the industry’s first supply chain-based media activation solution that will enable CPG brands to optimize their media spend based on updated product availability.
Ostroff has more than 20 years of experience successfully developing and executing growth initiatives through partnerships across a variety of industries including technology, advertising, and marketing. Prior to joining Crisp, Ostroff was responsible for developing and growing partnerships with over 150 global mobile carriers while serving as Vice President of Carrier Relations at Twilio (NASDAQ: TWLO). Prior, he served as Senior Vice President of Global Supply and Partnerships at Criteo, (NASDAQ: CRTO), a global advertising technology company where he was responsible for $2 billion of digital spend across thousands of websites and apps. Ostroff also led the development of global partnerships and spearheaded business strategies such as the development of a first party data solution that supported Criteo’s 22,000+ clients.
“As supply chain challenges and inflation pressures continue to impact retailers, CPG brands and distributors, leveraging open data sharing will be crucial to helping brands optimize product inventory throughout the supply chain,” said Are Traasdahl, CEO and Founder of Crisp. “Len’s experience building high performance partnership teams will be an important asset as Crisp expands our data sharing solutions to a broader range of partners. His deep industry network and proven track record of enterprise growth will enable us to deliver better business outcomes for our clients and partners.”
“I am passionate about developing partnerships that create enterprise value,” said Ostroff. “Are and the entire team at Crisp have built a strong foundation to enable the development of new ‘win-win’ partnerships leading to a more agile CPG industry and reducing waste.”
About Crisp
Crisp leverages the power of the cloud to connect and normalize disparate data sources to provide real-time insights and trends. Food suppliers, retailers, distributors and brokers use Crisp to manage supply more efficiently, reduce waste and skyrocket profitability. Learn more at www.gocrisp.com
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