What’s driving this trend is the desire to grow their business with an owned-marketplace model strategy that leans on third-party sellers who manage the fulfillment, versus the retailer.
This report dives into ways that community and affinity-based groups are using new technology and tools to power a new generation of ecommerce marketplaces that both empower entrepreneurs and makers and create an environment of shared experiences and passions.
You will learn:
- How Global Sisters created a mission-driven, modern version of etsy to help women on the margins find an audience for their products
- How Buy from the Bush creates opportunities for microbusinesses in the middle of nowhere
- How Everything Caravan & Camping is taking advantage of explosive growth in the outdoor category in Australia
- How new tools and technologies are democratizing the development of vibrant, connected marketplaces catering to all kinds of affinity groups
The post Community-Based Ecommerce Marketplaces: How Mission, Authenticity and Trust Can Drive Success appeared first on Multichannel Merchant.
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